Real Talk Co.

Today I’m going to explain what it means to bid on Facebook Ads.

I’m gonna be honest, I’m a little unfamiliar with some of these other methods but as much as I’m on Facebook, it makes sense to look into it and answer the question.

But let’s get into it.

Here’s my answer.

What does it mean to bid on Facebook Ads via VV, PPE, CTW, or WC?

It allows you to set a price for how much you’re willing to pay for a specific kpi. VV is the video view. PPE is the price per engagement. CTW is the website click. And WC is the website conversion.