Today I’d like to discuss why does Kanye West use a bear as his logo.
Why does Kanye West use a bear as his logo?
The bear is best known as the Dropout Bear, and is used to represent the pursuit of happiness. It’s meant to be a physical representation of what it means to live life on your own terms. It’s most popularly known to be used as the centerpiece for the college dropout trilogy.
why is it called the pursuit of happiness
In an article written by XXL Mag, Kanye explains that the bear represents the pursuit of happiness.
But “why is it called the pursuit of happiness?” you may ask, same as I did.
I tried to compare a bear to that claim, and after some research, it provided clarity on what it meant.
Sudburyvalley summed it up best as a meaningful life.
It communicates the independence and fearlessness it takes to go after what you want.
It’s specific to bears because they’re looked at as such independent animals that are able to hunt and kill for their food as they see fit.
If you want a picture that paints it well, it’s shown symbolically in the movie Pursuit of Happyness.
The students at Carleton even mentioned how the movie as a whole, and even the way it’s spelled, represents togetherness.
I’d like to take it even a step further and say it’s shown arguably better in the movie Brother Bear!
If you use my link above to watch the movie, you can save up to 40% on the stream.
My life
Kanye used this bear as a way to identify when someone is agreeing to live life on their own terms.
College Dropout trilogy
On the Kanye West fandom page, it’s confirm that the main reason the bear logo was used, was for the College Dropout Trilogy.
Final Thoughts
These are the reasons that Kanye West uses the bear as his logos again.
- It represents the pursuit of happiness
- It’s imagery for living life on your own terms
- The centerpiece for the College Dropout trilogy
What do you think?
Leave a comment below and share your thoughts.
Real Talk Co. 
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